A. Billboard signs, or billboards, shall be constructed, located and operated only in the LI Limited Industrial District in accordance with the following regulations:
(1) Construction.
(a) A billboard shall be constructed as a ground sign.
(b) No individual billboard sign area shall exceed 300 square feet. However, where the principal road associated with the proposed billboard has an average daily traffic count as defined by the Pennsylvania Department of Transportation of less than 19,000, the billboard sign area shall not exceed 210 square feet. If present, nondisplay physical borders around the display image shall not exceed six inches on a side.
(c) A billboard shall have a maximum total height of 35 feet. The height of such sign shall be measured from the average grade based on the area found within a fifty-foot radius of the outer limits of the sign structure, to the highest point of the structure.
(d) A billboard shall contain no more than two billboard display areas. A triangular three-sided configuration shall not be permitted.
(e) Billboards may be double-faced and have back-to-back images, provided that the two faces are:
[1] Parallel and not offset from each other in any direction;
[2] The same size; and
[3] Not angled more than 30° from the perpendicular to the road cartway.
(f) All billboards shall be serviced by underground electrical wiring.
(g) A billboard shall be properly and adequately secured to prevent unauthorized access, with such features as a locked ladder way.
(h) Billboards shall require a building permit and shall be constructed and maintained in accordance with the applicable provisions of the Pennsylvania Uniform Construction Code as enacted in Schuylkill Township.
(i) All applications for a building permit shall be accompanied by an engineering plan signed and sealed by a Pennsylvania licensed professional engineer. Such a plan shall illustrate that the sign, configuration, dimensions, characteristics, attachment details, anchoring details, and the like have been designed in accordance with accepted engineering practices.
(2) Location.
(a) Billboards shall be located only along state roads.
(b) Billboards shall be separated by a minimum distance of 1,000 linear feet as measured along the road right-of-way line.
(c) A maximum of one ground sign is permitted on a lot, as set forth in
Article XIV: LI Limited Industrial District, and below.
(d) A billboard shall be set back a minimum of 10 feet from any ultimate street or road right-of-way.
(e) Billboards shall be located at least 100 linear feet from any lot line of a residential use or district.
(f) Billboards shall be screened from any abutting property used or zoned for residential use. Such screening shall consist of evergreen trees of a least 15 feet in height at the time of planting that form a continuous visual buffer along or near the property line abutting the residential use or lot. Such screening shall be installed prior to completion of construction and prior to obtaining a certificate of use and occupancy.
(g) Billboards shall be located at least 300 linear feet from the nearest lot line of a park, playground, school, library, or municipal use or property.
(h) Billboards shall be located at least 150 feet from any intersection with a traffic signal measured from the center line of the intersection, and no billboard shall cause any visual obstruction to traffic or traffic control devices.
(i) Billboards shall not be located in, nor project into any existing easement.
(3) Operation.
(a) The billboard shall be externally or internally illuminated only from 6:00 a.m. to 11:00 p.m. All lighting fixtures shall be equipped with devices which automatically extinguish the lighting at 11:00 p.m.
(b) Lighting shall comply with the Illuminating Engineering Society of North America's (IES) recommended practices and criteria in the IES Lighting Handbook, including, but not limited to, criteria for full cutoff fixtures.
(c) All lighting shall be aimed, located, designed, fitted and maintained so as not to create light trespass glare and not project or reflect light onto a neighboring use or property, frontage road or street, or nearby intersecting road.
(d) Fixtures shall be equipped with, or be capable of being back-fitted with light-directing devices, such as shields, visors or hoods when necessary to redirect offending light distribution.
(e) There shall be a maximum luminance of 0.1 footcandles measured at any residential property line, and a maximum luminance of 1.0 footcandles measured at any nonresidential property line.
(f) No billboard advertisements for cigarettes or tobacco products shall be permitted.
(g) All maintenance, cleaning and repair, including repair of torn or worn advertising copy, and removal of graffiti shall be performed promptly by the sign owner or lessee. In the event the Township notifies the owner or lessee of any damage, vandalism, graffiti or disrepair to the billboard, the owner or lessee shall repair or correct the problem within hours of such notification. If repairs and corrections are not timely, the Township shall have the right, but not the obligation, to make repairs or corrections and be reimbursed the cost thereof by the owner or lessee.
B. Digital billboard signs, or digital billboards, may be permitted in the LI Limited Industrial District, but shall be designed in accordance with the following regulations:
(1) The regulations of
§ 370-179A and
§ 370-179C shall apply.
(2) The digital billboard shall be a ground sign.
(3) The display shall have a maximum luminance of 5,000 nits during daylight hours and a maximum of 125 nits from 6:00 p.m. through 11:00 p.m., provided the brightness of the digital billboard does not exceed 0.3 footcandles of light above the normal ambient light levels. Such signs shall be equipped with automatic dimming technology which automatically adjusts the sign's brightness based on ambient light conditions:
(a) The billboard luminance specification shall be determined by a footcandle metering device held at a height of five feet, and aimed towards the billboard from a distance of 150 feet.
(b) The metering device shall be at a location perpendicular to the billboard center (as seen in plan view) as this angle has the highest luminance.
(c) This check shall include the measurement of an all-white image displayed by the billboard to evaluate the worst case condition.
(d) If the difference in luminance between the billboard on and the billboard off conditions is 0.3 footcandles or less, then the billboard luminance is in compliance.
(4) The message displayed on the digital billboard shall be static for a minimum of eight seconds.
(5) When the message on the digital billboard is transitioned, it shall be accomplished in one second or less with all moving parts or illumination changing simultaneously and in unison.
(6) The message displayed during the static display period on the digital billboard shall be static and shall not have movement, or the appearance or optical illusion of movement, or the flashing, scintillating or the varying of light intensity.
(7) There shall be no visual special effects of any kind during the transition between successive messages on the digital billboard. The screen shall transition from one message to the next with no perceptible dimming, swiping or blanking of the display, and with no visible effects, such as fade, dissolve, or other animated transition methods. The change in message shall consist of a seamless, imperceptible transition from one image to the next.
(8) Message sequencing on the digital billboard shall be prohibited.
(9) The digital billboard shall contain a default mechanism that will freeze the sign display in one position if a malfunction occurs, or shut down and show full black on the display.
(10) No portion of the digital billboard shall rotate, move, or produce noise, smoke or odor, give the illusion of movement; display video; be animated, blinking, scrolling or flashing; consist of any other type of variable message, electronic, trivision or other animated characteristics.
(11) The owner of the digital billboard shall provide for appropriate luminance levels during times of inclement weather, particularly daytime fog, during which times there may exist bright ambient lighting conditions (which would otherwise warrant high luminance levels from the billboard) but during which times there exists a need for lower luminance from the billboard for safety reasons.
(12) The digital billboard shall not have lighting that would compete with or distract from traffic signal lighting.
(13) The digital billboard shall not display words or symbols that connote traffic control commands, such as but not limited to "stop" or "danger," or which may be confused with a traffic control sign displayed by a public authority.
(14) The digital billboard shall not be painted with, or be composed of any fluorescent, phosphorescent, or holographic material.
(15) In the event of a public emergency, such as extreme weather, hazardous traffic conditions, natural disasters, attacks by terrorists, amber alerts, emergency evacuations, public infrastructure failures, massive traffic accidents or a blockade of traffic, the digital billboard shall, upon directive from the Township, continuously display a public emergency message as communicated by Township, state or federal officials. The time for the public emergency message shall be a minimum period of two hours or until such time as the public emergency message is no longer deemed necessary as determined by the Township, whichever period shall be shorter. Such messages shall preempt paying advertisers. The Township shall develop, adopt, and communicate to the owner a written protocol concerning the display of such public emergency messages in order to ensure that the messages are communicated as quickly as possible, and for the duration necessary.
(16) The digital billboard shall be designed to employ ambient light meters at no less than three locations, and utilize technology which operates at one intensity level for all colors displayed. The billboard shall be upgraded with respect to the above as improvements in technology become available and such upgrade(s) shall occur within one year of the availability of such technology.
C. Termination of billboard use.
(1) Discontinuance of the use of a billboard for a period of six consecutive months constitutes termination of use of the billboard.
(2) A billboard which has terminated use shall be removed within 60 days of termination of use by the owner or lessee and at the expense of the owner or lessee.
(3) To ensure that the billboard will be properly removed after the termination of use, a bond or other security acceptable to the Township, in the form, amount, and duration satisfactory to the Township, shall be posted with the Township at the time of issuance of a certificate of use and occupancy.